805 BEER

ILLUSTRATION + BRANDING +
DIGITAL + PRINT

BORN ON THE CENTRAL COAST.
CLIENT: FIRESTONE WALKER/805 BEER

+PROJECT SCOPE
805 BEER IS A STAPLE BRAND HERE ON THE CENTRAL COAST, & TELLING THE UNIQUE STORIES OF THOSE WHO INHABIT THIS AREA IS WHAT 805 BEER DOES BEST. THE BRAND APPROACHED THE STUDIO TO BUILD A SEASONAL APPAREL LINE, THAT WOULD REPRESENT LIFE ON THE CENTRAL COAST, AS WELL AS THE BRAND ITSELF SEAMLESSLY.

+SOLUTION
STUDIO ETHUR ETHUR PULLED FROM DRAWING REFERENCES HERE IN SAN LUIS OBISPO COUNTY, FROM THE MOUNTAINS TO THE SEA, AND EVERYTHING IN BETWEEN. THE RESULT WAS A WONKY, IMPERFECT AND "ROUGH AROUND THE EDGES" GRAPHIC COLLECTION THAT REPLICATED THE VIBE AND ETHOS OF LIFE ON THE CENTRAL COAST.

+DISCIPLINES
PRINT/APPAREL
ILLUSTRATION

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WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.

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