805 Beer

Branding • Digital • Print
Scope
805 Beer is a staple brand here on the Central Coast; telling the unique stories of those who inhabit this area is what 805 Beer does best. The brand approached the studio to build a seasonal apparel line that would represent life on the Central Coast, as well as the brand itself seamlessly.
Year
2019
Disciplines

Print

Apparel

Illustration

Web Design

Solution

Studio Ethur Ethur pulled from drawing references here in SanLuis Obispo County, from the mountains to the sea, and everything in-between.The result was a wonky, imperfect and "rough around the edges"graphic collection that replicated the vibe and ethos of life on the Central Coast.

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The Central Coast of California is where Studio Ethur Ethur calls home, in downtown historic San Luis Obispo.