Balm Standard

Branding • Identity • Packaging

Scope

Born from the idea that most "organic" lip balms are far from genuine authenticity, Balm Standard has completely organic, clean ingredients. Starting as a small operation, Balm Standard quickly became a regional brand and set out to re-brand to become a nationally distributed consumer good.

Year

2020

Disciplines

Branding

Packaging

Typography

Identity

‍

Overview

Studio Ethur Ethur teamed up with Balm Standard to reimagine the brand with a new execution of identity, logo marks, typographic systems & packaging. The key was to continue to have a small-batch, handcrafted brand but execute the vision to a tasteful & refined level.

‍

No items found.

Tarantula Hill Brewing Co.

Balm Standard

We'll do the heavy lifting.

Get in touch.

hello@ethurethur.com