BALM STANDARD.

BRANDING + IDENTITY + PACKAGING  + PHOTOGRAPHY

SETTING THE BALM, STANDARD.
CLIENT: BALM STANDARD

+PROJECT SCOPE
PRIDING ON THEMSELVES ON ORGANIC ESTATE GROWN HOPS RIGHT ON CENTRAL COAST SOIL, TORO CREEK BREWING CO. IS ONE OF THE FIRST MOVERS IN THE MICRO-BREWERIES IN PASO ROBLES, CA. WITH A TASTING ROOM & BREW PUB IN DOWNTOWN PASO, THE CALM & COLLECTED FLED TO THE BREWERY FOR A TV-LESS, SANS-INTERNET EXPERIENCE. WITH TIME, THE POTENTIAL FOR DISTRIBUTION GREW & WITH THAT CAME THE TIME FOR THE OPERATION TO STEP UP ITS GAME WITH BRANDING, PACKAGING, & ITS DIGITAL PRESENCE.
+SOLUTION
STUDIO ETHUR ETHUR TEAMED UP WITH TORO CREEK FOR THEIR FIRST CAN RUN, DEBUTING THEIR NEW BRANDING, 4-PACK CANS, & GROWLERS. TO CREATE A THIRD SALES CHANNEL, TORO CREEK WENT ROGUE WITH A BEER DELIVERY SERVICE & A NEW DIGITAL ORDERING SYSTEM.

+DISCIPLINES
BrandING
DIGITAL
PRINT/APPAREL
PACKAGING

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WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.

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