Balm Standard

Branding • Identity • Packaging
Scope
Born from the idea that most "organic" lip balms are far from true authenticity, Balm Standard has completely organic clean ingredients. Starting as a small operation, Balm Standard quickly became a regional brand, and set out to re-brand to become a nationally distributed consumer good.
Year
2020
Disciplines

Branding

Packaging

Typography

Identity

Solution

Studio Ethur Ethur teamed up with Balm Standard to reimagine brand, with a new execution of identity, logo marks, typographic systems& packaging. The key was to continue to have a small-batch, handcrafted brand, but execute the vision to tasteful & refined level.

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The Central Coast of California is where Studio Ethur Ethur calls home, in downtown historic San Luis Obispo.