BALM STANDARD.
BRANDING + IDENTITY + PACKAGING
SETTING THE BALM, STANDARD.
CLIENT: BALM STANDARD
+PROJECT SCOPE
born from the idea that most "organic" lip balms are far from true authenticity, balm standard is an whole ingredient, completely organic clean ingredients. starting as a small operation, balm standard quickly became a regional brand, and set out to re-brand to become a nationally distributed consumer good.
+SOLUTION
STUDIO ETHUR ETHUR TEAMED UP WITH balm standard to re-ideate their brand, with a new execution of identity, logo marks, typographic systems & packaging. The key here was to continue to have a small-batch, hand crafted brand, but execute the vision to tasteful & refined level.
+DISCIPLINES
BrandING
PACKAGING
typography
identity
CLIENT: BALM STANDARD
+PROJECT SCOPE
born from the idea that most "organic" lip balms are far from true authenticity, balm standard is an whole ingredient, completely organic clean ingredients. starting as a small operation, balm standard quickly became a regional brand, and set out to re-brand to become a nationally distributed consumer good.
+SOLUTION
STUDIO ETHUR ETHUR TEAMED UP WITH balm standard to re-ideate their brand, with a new execution of identity, logo marks, typographic systems & packaging. The key here was to continue to have a small-batch, hand crafted brand, but execute the vision to tasteful & refined level.
+DISCIPLINES
BrandING
PACKAGING
typography
identity
next PROJECT →
WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.
.svg)
