BALM STANDARD.

BRANDING + IDENTITY + PACKAGING

SETTING THE BALM, STANDARD.
CLIENT: BALM STANDARD

+PROJECT SCOPE
born from the idea that most "organic" lip balms are far from true authenticity, balm standard is an whole ingredient, completely organic clean ingredients. starting as a small operation, balm standard quickly became a regional brand, and set out to re-brand to become a nationally distributed consumer good.

+SOLUTION
STUDIO ETHUR ETHUR TEAMED UP WITH balm standard to re-ideate their brand, with a new execution of identity, logo marks, typographic systems & packaging. The key here was to continue to have a small-batch, hand crafted brand, but execute the vision to tasteful & refined level.

+DISCIPLINES
BrandING
PACKAGING
typography
identity

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WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.

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