In Spring 2022, BarrelHouse reached out to Studio Ethur Ethur, intending to create a seasonal apparel line that merchandised with their "Big Sur Double IPA" line of year-round products. The team at Studio Ethur Ethur has explored the stunning region of Big Sur, so the project was close to our hearts. We brought forth the aesthetic of the beer line and tethered it directly to the apparel to create an intrinsic visual relationship to the merchandise. This line of merchandise was to be everyday wearable apparel that would appeal to California natives and beyond.
