EL SEGUNDO
ART WALK

PRINT + DIGITAL + ILLUSTRATION

SOUTH BAY'S OUTDOOR GALLERY
CLIENT: EL SEGUNDO ART WALK

+PROJECT SCOPE
THE CITY OF EL SEGUNDO, CA HAS GROWN TO BE QUITE THE METROPOLIS IN SOUTHBAY DURING THE SUMMER, WITH THE HELP OF THE NEW CONCEPT FROM THE GREAT GROUP AT EL SEGUNDO ART WALK. TASKED WITH THE YEARLY RE-BRAND OF THE SHOW, STUDIO ETHUR ETHUR HAD THE EXCLUSIVE OPPORTUNITY TO CONCEPT, AND EXECUTE THE VISUAL IDENTITY FOR THEY SUMMER LONG COMMUNITY DRIVEN OUTDOOR GALLERY SHOW.

+SOLUTION
STUDIO ETHUR ETHUR GOT TO WORK PULLING FROM ALL REFERENCES IN SOUTH BAY POSSIBLE. THE UNANIMOUS DECISION WAS TO USE.....ALL OF THEM. UTILIZING THE ALREADY RECOGNIZED TYPEFACE, THE ARTWORK CENTERED AROUND ALL THE ACTIVITIES THAT MAKE SOUTH BAY THE OASIS FROM DOWNTOWN LOS ANGELES THAT IT IS. ART, MUSIC, THE SEA, AND EVERYTHING IN BETWEEN.

+DISCIPLINES
brandING
digital + print
ILLUSTRATION

ALL PROJECTS→

WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.

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