BOARDRIDERS

PRINT + DIGITAL + STRATEGY

Fun, Innovative, Considered.
CLIENT: BOARDRIDERS, INC.

+PROJECT SCOPE
BOARDRIDERS IS ONE OF THE POWERHOUSES IN ACTION SPORTS WHEN IT COMES TO BRAND MARKETSHARE. THE CONGLOMERATE ACQUIRED THE BRAND BILLABONG AND ITS SUBSIDIARY BRANDS IN 2018, AND WITH THAT ACQUISITION CAME THE TASK OF SUCCESSFULLY MERGING A TOTAL OF 8 BRANDS INTO ONE OPERATION. SEAMLESSLY.

+SOLUTION
STUDIO ETHUR ETHUR TEAMED UP WITH THE LEADERSHIP TEAM ON A GLOBAL INTERNAL CAMPAIGN THAT BOTH INTORDUCED THE BRANDS AND THIER DEPARTMENTS TO ONE ANOTHER, AS WELL AS debut an all-new business plan and brand dna to the global organization.

+DISCIPLINES
Design System
DIGITAL
PRINT
STRATEGY
COMMUNICATION

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