Tarantula Hill Brewing Co.
Art Direction • Branding • Packaging • Digital
Scope
Thousand Oaks had been missing out on the craft brewery explosion, until Tarantula Hill Brewing Co. arrived. A 22,000 sq. ft. facility brought the people of Thousand Oaks a complete in-house craft brewery offering wood fired pizza, artisan ice cream, and fine house roasted coffee. Each of these brands needed an identity system, allowing each to be representative on its own, but come together & be recognized as one brand.
Year
2021
Disciplines
Brand Build
Packaging
Digital
Strategy
Photography
Brand Conception
Brand Persona
E-Commerce
Solution
Studio Ethur Ethur began working on this project one year before the doors opened to develop the brand, packaging, apparel, digital, & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an authentic, true to the source ethos that the community of Thousand Oaks could enjoy for years to come.
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The Central Coast of California is where Studio Ethur Ethur calls home, in downtown historic San Luis Obispo.
