TOOTH & NAIL
WINE COMPANY
BRANDING + PACKAGING + PRINT + DIGITAL
SQUAD SERIES WINES
CLIENT: TOOTH & NAIL WINE COMPANY
+PROJECT SCOPE
The "Squad Series" by Tooth & Nail Wine Company was designed + developed by Studio Ethur Ethur BASED FROM the invigorating stories via patrons of the Paso Robles, California based winery. Told though the lens of the incredible team at Tactic Studio with a 4 varietal series of AR capable labels.
+SOLUTION
BUILDING A SERIALIZED STORY LINE, WE SET OFF ON A CHARACTER BUILDING PROCESS. FROM THIS WE DESIGNED, ILLUSTRATED, & TYPE SET THE "SQUAD SERIES" DESIGN SYSTEM THAT CLEARLY SET THE TONE FOR BOLD, & RIGHTEOUS SET OF WINES. JUST LIKE THEIR CONSUMERS.
POST PRINT PROCESS, WE WORKED HAND-IN-HAND WITH TACTIC STUDIO IN san francisco, CALIFORNIA TO DEVELOP THIER PROPRIETARY AUGMENTED REALITY SYSTEM. SPECIFIC TO EACH LABEL, WE ASSISTED WITH DEVELOPING ANIMATION TO COMPLETE THE BEAUTIFUL EXPERIENCE CRAFTED BY TOOTH & NAIL X STUDIO ETHUR ETHUR.
+DISCIPLINES
Design System
ILLUSTRATION
PRINT/PRODUCTION
PACKAGING
DIGITAL
CLIENT: TOOTH & NAIL WINE COMPANY
+PROJECT SCOPE
The "Squad Series" by Tooth & Nail Wine Company was designed + developed by Studio Ethur Ethur BASED FROM the invigorating stories via patrons of the Paso Robles, California based winery. Told though the lens of the incredible team at Tactic Studio with a 4 varietal series of AR capable labels.
+SOLUTION
BUILDING A SERIALIZED STORY LINE, WE SET OFF ON A CHARACTER BUILDING PROCESS. FROM THIS WE DESIGNED, ILLUSTRATED, & TYPE SET THE "SQUAD SERIES" DESIGN SYSTEM THAT CLEARLY SET THE TONE FOR BOLD, & RIGHTEOUS SET OF WINES. JUST LIKE THEIR CONSUMERS.
POST PRINT PROCESS, WE WORKED HAND-IN-HAND WITH TACTIC STUDIO IN san francisco, CALIFORNIA TO DEVELOP THIER PROPRIETARY AUGMENTED REALITY SYSTEM. SPECIFIC TO EACH LABEL, WE ASSISTED WITH DEVELOPING ANIMATION TO COMPLETE THE BEAUTIFUL EXPERIENCE CRAFTED BY TOOTH & NAIL X STUDIO ETHUR ETHUR.
+DISCIPLINES
Design System
ILLUSTRATION
PRINT/PRODUCTION
PACKAGING
DIGITAL
next PROJECT →
WHERE THE MOUNTAINS RUN INTO THE SEA.
THE CENTRAL COAST IS WHERE STUDIO ETHUR ETHUR CALLS HOME,
IN HISTORIC DOWNTOWN SAN LUIS OBISPO.
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