Branding
Packaging
Illustration
Strategy
Studio Ethur Ethur was tasked with the creation of a completely new style of bottle label. The Squad series illustrations consisted of a rag-tag group of gritty survivalists taking on the demanding world we live in. The combination of vibrant color palettes, gold foil, and resolute characters were elemental in bringing forth a bottle that stands out from the crowd.
The Studio was also assigned to execute and head-to-toe reimagining of the great J.J. Audubon's wildlife illustrations. Themes of nature a stark beauty that comes from fighting for one's survival are illustrated on this series and framed in a delicate border to create a balanced juxtaposition.