Visit Slo Cal

Print • Digital • Communication • Environments
Scope
Visit SLO CAL is the non-profit countywide destination marketing and management organization for San Luis Obispo , CA. This organization requested signage and digital assets to communicate "SLO CAL Restaurant Month", as well as beautifully illustrated maps of participating Wineries, Breweries, and Antique Shops for their magazine.
Year
2021
Disciplines

Design System
Digital
Print
Strategy
Communication

Solution

Studio Ethur Ethur wanted to bring a hand-illustrated theme into these projects, demanding an eye catching, beautiful take on elements which are typically deemed generic. Illustrated produce and a clean aesthetic are implemented for the poster, and a playfully illustrated map for the magazine, bringing forth a feeling of lighthearted decadence.

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We're located on the Central Coast of California in historic  downtown San Luis Obispo.