Visit Slo Cal
Print • Digital • Communication • Environments
Scope
Visit SLO CAL is the non-profit countywide destination marketing and management organization for San Luis Obispo , CA. This organization requested signage and digital assets to communicate "SLO CAL Restaurant Month", as well as beautifully illustrated maps of participating Wineries, Breweries, and Antique Shops for their magazine.
Year
2021
Disciplines
Design System
Digital
Print
Strategy
Communication
Solution
Studio Ethur Ethur wanted to bring a hand-illustrated theme into these projects, demanding an eye catching, beautiful take on elements which are typically deemed generic. Illustrated produce and a clean aesthetic are implemented for the poster, and a playfully illustrated map for the magazine, bringing forth a feeling of lighthearted decadence.
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The Central Coast of California is where Studio Ethur Ethur calls home, in downtown historic San Luis Obispo.
