805 Beer

805 Beer is a staple brand here on the Central Coast; telling the unique stories of those who inhabit this area is what 805 Beer does best. The brand approached us to build a seasonal apparel line that would seamlessly represent life on the Central Coast and the brand itself.

Print + Merchandise + Web
About the project

Properly Chill

Studio Ethur Ethur pulled from drawing references here in San Luis Obispo County, from the mountains to the sea and everything in-between. The result was a wonky, imperfect, and "rough around the edges" graphic collection that replicated the vibe and ethos of life on the Central Coast.
805 Beer