Leo! Leo!

Identity • Positioning • Packaging • Digital • Web • E-Commerce • Photography • Social
Rooted in tradition. Leo! Leo! brings forth knowledge and process of artisan gelato making from their families ties to their home region of Florence, Italy. After many years of perfecting the craft from the worlds most skilled gelatiers, owner & founder Niccolo Lekai created Leo! Leo!, a company committed to continuing the 500-year-old Italian tradition of handcrafting fine gelato on the golden coast of California.

Photography • Christian Ramierez • Russell Holliday


With 10 years of business behind them, owner and master gelatier Niccolo Lekai approached Studio Ethur Ethur to rebrand Leo! Leo! to become a consumer facing brand, that was approachable first from a regional perspective, but scaleable to a national relatability. The main focus of this rebrand was not to depart from Italian heritage, or an artisan quality, but to bring emotion, youthfulness, and approachability to the brand while keeping in tact their core values of supporting local economy at any cost.

Studio Ethur Ethur developed the brand identity, packaging, apparel, digital, web & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an evocative, transparent, & relatable brand experience.

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